Lodging magazine, February 22, 2021 - Through the pandemic, Deloitte has been conducting a series of weekly surveys around the United States to better understand the interplay between personal safety and economic vulnerability as a driver of purchase decisions and consumer behavior. The most recent iteration of Deloitte’s Global State of the Consumer Tracker fielded between January 22 and 27, 2021, surveyed 1,000 U.S. consumers. As nearly 30 million vaccine doses have been administered in the United States, the latest responses show improving travel intentions and increasing consumer activity, pointing to a gradual recovery in the travel sector.
Six weeks after COVID-19 vaccine distribution began in the United States, more than 50 percent of U.S. adults reported that they expect to be fully vaccinated in the next six months, according to Deloitte’s latest Global State of the Consumer Tracker. As a result of the vaccine rollout, the percentage of U.S. adults who reported feeling safe staying in a hotel and flying reached the highest levels since April 2020 at 46 percent and 34 percent, respectively. Of those already vaccinated, 70 percent feel safe staying in a hotel and 54 percent feel safe flying. More than half (53 percent) of those already vaccinated are likely to spend more on travel in the next four weeks compared to 30 percent for the overall population, according to the survey. Over the next three months, vaccinated consumers indicate that they are two times more likely to take a domestic flight and 1.7 times more likely to stay in a hotel than the rest. These vaccinated consumers are also more likely to engage in activities such as renting a car (63 percent) and booking a private accommodation (61 percent). How yesterday's contracts don't work today. What changes do you need to make?