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Meet Our Team

Bios & Contact Information

Grant Snider Bio

Grant Snider, DMCP

President & CEO

Grant founded Meeting Escrow in 2015 following a successful career in hotel sales and marketing and Destination Management company ownership


He launched the company to give Meeting Professionals a simpler, more secure way to pay vendors globally in multiple currencies and to protect advance deposits using a customized escrow process.


Grant has held numerous volunteer roles within the events and meetings industry over the past 25 years and was inducted into the Meetings & Incentive Travel Hall of Fame for the Industry Innovator category. He was the 2017 Chair of Meetings Mean Business Canada.

He is a member of AMCI (Association Management Company Institute), ADMEI (Association of Destination Management Executives International), ICCA (International Convention & Congress Association) and SITE (Society for Incentive Travel Excellence).

Grant is based in Paris, France.


Mark Herron, B.Com, CPA, CA

Chief Financial Officer

Mark joined Meeting Escrow as CFO in 2016.

Over the past 25 years, he has held a variety of senior executive roles in finance, risk management and operations within both the public and private sectors, including 10 years overseeing a $30M operating budget at Tourism Toronto.

Throughout his career, Mark has built a reputation as a trusted leader and advisor with sound judgment and foresight. 


He currently also serves as acting CFO of Sante Veritas Therapeutics Inc., a Canadian health industry start-up.


Mark is based in Toronto, Canada.


Liz Holtby

Vice President, Operations

Liz joined Meeting Escrow as Vice President, Operations, in 2018.


She has held a variety of operations-related positions in the marketing and MICE (Meetings, Incentives, Conferences and Events) industries over the course of her career.


Liz helps cultivate the next generation of Business Events Industry leaders through her teaching positions at Durham and Centennial Colleges and is a member of their Program Advisory Committees.  


She is a graduate of Ryerson University’s Bachelor of Applied Arts, is TICO (Travel Industry Council of Ontario) certified and is a member of SITE (Society for Incentive Travel Excellence).


Liz is based in Toronto, Canada.



Cynthia Connelly

Vice President, Sales & Marketing

Cynthia joined Meeting Escrow in January 2019 as Vice President, Sales & Marketing following a lengthy career with Accor/Fairmont Hotels as a highly successful Global Sales Director and most recently as Executive Director, Hotel Openings & Integration.


Her leadership excellence and tenacity were crucial to the successful completion of complex, international projects such as the Savoy in London, The Plaza in New York, and the Peace Hotel in Shanghai and the Fairmont Austin opening in 2018.


In addition to her work with Meeting Escrow, Cynthia services other clients in the Business Events industry as Principal of Nexa Consulting, Inc.


She has completed Cornell University’s Project Leadership certification and received numerous accolades including the Fairmont Presidents Circle Top Sales Achievement, MPI Ottawa Prestige Award for Mentor of the Year and CSAE Ottawa Chapter Business Member of the Year Award.


Cynthia is based in Toronto, Canada.




Accounting & Banking Trust Services

Norman has been providing a variety of financial services to Meeting Escrow since 2016.  He plays a key role in the preparation of wire transfers and the management of our extensive trust account portfolio on behalf of our clients.

He is recognized for his strategic tax and business operations expertise. His industry experience includes unions, professional services, retail and manufacturing.  He has been associated with respected accounting firm Applebaum-Commisso for over 15 years.

Norman is based in Toronto, Canada.


Aoife McCrum

Social Media & Digital Marketing Manager

Aoife McCrum has been the Social Media & Digital Marketing Manager for Meeting Escrow since 2016.

Aoife helped to launch Meetings+Millennials - a networking initiative for millennials in the Meetings & Events Industry. 

She is also the Director of Social Media & Digital Marketing at the Society for Incentive Travel Excellence (SITE), manages communications for Meetings Mean Business Canada (MMB Canada)and is the Manager, Social Media & Digital Marketing for SoolNua agency.


Aoife is based in Dublin, Ireland.


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Mark Herron, CFO
Liz Holtby, Vice President, Operations
Norman Applebaum, Accounting
Aoife McCrum, Social Meda
Cynthia Connelly, Vice President, Sales & Marketing
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