It’s in a business-event organizer’s job description to plan for the worst. And sometimes “the worst” is completely outside of an event organizer’s control. That was the dilemma that faced the events team planning Ernst & Young’s (EY) Future Finance Leaders Spring Seminar in London last March — and their response earned them the Logistical Challenge of the Year Award at the 2017 International Corporate Event (ICE) Awards.
The meeting was planned for March 23, 2017. On March 22, at around 2 p.m., a terrorist drove a car into pedestrians on Westminster Bridge, near the Palace of Westminster — and near where the event was to be held.
Read about how the EY team sprang into action to ensure the safety of its delegates and communicate with all relevant suppliers, speakers and team members.