Creating a strategic meeting plan doesn't have to be daunting. Associations can implement new practices to yield maximum benefits.
Many associations are defined by their meetings.
According to a survey of more than 100 association leaders and decision-makers conducted earlier this year at the annual Executive Leadership Forum by T3 Expo, Inc., a corporate event and trade show general service contractor, nearly half (49%) of those surveyed reported not having a strategic meeting plan in place despite 72% saying their annual conference's growth remains a top factor in their association's overall success.
Even more, survey results showed that 41% of associations that do have a strategic meeting approach do not have measurable metrics. Of those with metrics, 20% don't communicate findings to their staff.