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MIS: The biggest live MICE event of the year in Europe

This article in Kongres Magazine, May 10, 2021, got it right: “a professionally organised meeting is one of the safest places to be”. And by that, it means putting all the critical security measures in place such as: Antigen tests, FFP2 masks, ventilation of the venue and distancing. In addition to physical health & safety measures, this crisis has also made many organizations think about financial security. Meeting Escrow’s financial risk management tools provides event planners with assurance to rebook events safely and securely.

MIS, the largest F2F European MICE event of the year so far, brought together 310 professionals to reactivate the sector.

The global MICE industry has been hit hard since the emergence of COVID. But in Spain, the industry is ready for a comeback as witnessed in the conference, MIS (Meeting Incentive Summit), with a theme focused in reactivating the industry. Organised by Spain’s leading media group, Grupo eventoplus, on April 28th at the Hotel RIU Plaza España in Madrid, it was no doubt the biggest MICE event of the year in Europe with 310 attendees in-person, demonstrating that large and safe meetings are possible.


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