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Tiny but mighty: Singapore’s careful steps pay dividends

As published in Northstar Meetings, January 22, 2021, Keith Tan, Singapore's Tourism chief says “we will continue to experiment and learn."

The convening power of Singapore has come into sharp focus in recent months. While the pandemic continues to wreak havoc across Asia — with start-stop lockdowns and growing uncertainty about the future of events — Singapore has been beavering away, trialling and testing new ways to travel and meet safely and future-proofing itself (and its MICE industry) against future crises.

Why has Singapore been so successful?

Firstly, size matters — the city-state is home to 5.7 million people and small enough to get the virus spread swiftly under control.


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